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HTML5-based media players with advanced software APIs, such as Video JS Player, Bit Movin' Player, JW Player and Theoplayer, allow development of media-oriented applications, advanced user-interfaces and skins.

Because modern media containers support HTML5, and are coded with HTML, they have become a popular application framework; resistant to blocking technologies and highly popular with users. CSS user interfaces can be used to customize players and super-impose navigation, player control, eCommerce or other applications - over the player.  One example is our advanced Media Players for Bit Movin', JW Player 6 and JW Player 7.