Immersive eCommerce embeds eCommerce buttons and elements into images, videos, sounds and experiences - as a way of gaining the interest and attention of the visitor first. By making content the focus of the experience, not the selling, the relationship between the seller and the visitor changes, and both benefit.
Sellers don't feel the pressure to make every design element a "buy" button, and shoppers don't feel the obligation to buy something on every page they find interesting. The effect is the opposite. Publishers post interesting information about the topic; and buyers enjoy the experience so much, they purchase it with more confidence.
Immersive eCommerce is the future of Web design and eCommerce, and MediaGration has experts that will help your start-up or existing site exploit the practices of Immersive eCommerce, to your benefit.